Global Marketing
Program Description: The online Bachelor of Business Administration program with a major in Global Marketing (GLMBBA) is offered for students interested in careers related to marketing business products and services on an international scale. The GLMBBA degree with a major in Marketing requires a minimum of 120 hours to graduate. Students will complete the Associates in Business Administration (ABA; 60 hours) and then complete the Global Marketing focus in upper level course work (60 hours). The program is ideal for early- or mid-career professionals and career-changers who want to advance up the job ladder, and globally focused leaders who need better international business and marketing skills to improve their business and marketing strategy development and management. The Global Marketing faculty offer students diverse areas of expertise including advertising strategy, customer relationship management, negotiation, services marketing, research, management, and leadership.
Students in this program gain a thorough understanding of the range activities required for the marketing field including coursework on marketing principles, marketing research, consumer behavior, sales, marketing strategy, advertising management, working with various personnel and cultures, supply chain management, and leadership. Course content in the Global Marketing Management program is constantly redeveloped and updated, based on changing industry trends, to build effective soft and hard skills using multinational business cases.
Global Marketing
| Course Name | Course Number | Hours |
|---|---|---|
| Business | ||
| Principles of Global Management | BUS 361 | 3 |
| Global Cyber Ethics | BUS 362 | 3 |
| Ecommerce | BUS 363 | 3 |
| Project Management | BUS 436 | 3 |
| Leadership | BUS 441 | 3 |
| Economics and Finance | ||
| Global Economy | ECF 305 | 3 |
| Marketing | ||
| International Business, Economics, and Cultures | MRK 301 | 3 |
| Managing Global Partnerships and Alliances | MRK 302 | 3 |
| Diversity and Multicultural Marketing | MRK 303 | 3 |
| Marketing Analytics | MRK 311 | 3 |
| Social Media Marketing | MRK 312 | 3 |
| Digital Marketing | MRK 313 | 3 |
| Global Supply Chains | MRK 402 | 3 |
| Ethics in Marketing | MRK 421 | 3 |
| Global Marketing Business Plan | MRK 422 | 3 |
| Special Issues in Global Marketing | MRK 451 | 3 |
| Math | ||
| Statistics I | MTH 301 | 3 |
| Technology | ||
| Machine Learning and Artificial Intelligence | TCH 322 | 3 |
| Electives | ||
| Any two | 6 | |
| Total Hours | 60 |
Learning Objectives: In this program, students will
- Develop a global mindset related to marketing and business in relationship to local, international, and global perspectives.
- Understand the key characteristics of important country markets in different regions of the world and learn how to develop marketing plans for these diverse country markets
- Learn to gather, categorize, analyze, interpret, and evaluate relevant information about markets in different countries around the world
- Learn how to assess the social/cultural, economic/financial, political/regulatory, and technological/infrastructure environments of different countries and how to adjust a company’s marketing practices based on these factors
- Learn how to analyze customers, competitors, and product markets in different countries and how to apply this analysis to developing international and global marketing strategies
- Learn to critically analyze and evaluate local versus global perspectives in developing marketing plans and to make decisions about which aspects of marketing to localize and which to globalize in developing marketing plans
- Learn how to develop product/service/branding policies, pricing practices, and distribution approaches internationally and globally
- Understand how managers and leaders can work in teams across countries and cultures to develop and implement complex global strategies
- Explore the ethical and corporate social responsibility issues associated with global marketing
- Develop the ability to think critically about different perspectives on global marketing
Learning Objectives: In this program, students will
- Develop a global mindset related to marketing and business in relationship to local, international, and global perspectives.
- Understand the key characteristics of important country markets in different regions of the world and learn how to develop marketing plans for these diverse country markets
- Learn to gather, categorize, analyze, interpret, and evaluate relevant information about markets in different countries around the world
- Learn how to assess the social/cultural, economic/financial, political/regulatory, and technological/infrastructure environments of different countries and how to adjust a company’s marketing practices based on these factors
- Learn how to analyze customers, competitors, and product markets in different countries and how to apply this analysis to developing international and global marketing strategies
- Learn to critically analyze and evaluate local versus global perspectives in developing marketing plans and to make decisions about which aspects of marketing to localize and which to globalize in developing marketing plans
- Learn how to develop product/service/branding policies, pricing practices, and distribution approaches internationally and globally
- Understand how managers and leaders can work in teams across countries and cultures to develop and implement complex global strategies
- Explore the ethical and corporate social responsibility issues associated with global marketing
- Develop the ability to think critically about different perspectives on global marketing